Based in Dubai, I have dedicated my career to the luxury fashion and lifestyle industry, focusing on creating meaningful connections between high-end brands and their discerning audiences. My work spans across haute couture, fine jewelry, and elite event representation, where I aim to blend tradition with innovation to craft experiences that inspire.

Through Jewellery Soul, I work closely with brands to elevate their presence on the global stage. Whether it’s curating bespoke branding strategies or representing brands at prestigious events from Paris to Milan, New York to Dubai, my approach is rooted in authenticity and purpose.